These terms govern your use of this website, operated by Vavarious, a company registered in England & Wales. By using the site you accept these terms.

Use of the site

You may browse, read and share links to this site for lawful purposes. You must not attempt to gain unauthorised access to the site, its server or any connected systems, interfere with its operation, or use automated tools to scrape or republish its content at scale.

Content and intellectual property

Unless stated otherwise, the content of this site — text, design, graphics, imagery and code — is owned by or licensed to Vavarious. You may quote short excerpts with attribution and a link. You may not reproduce substantial parts of the site commercially without our written permission.

Information, not advice

Articles and guides on this site are general information about local search marketing, provided in good faith. They are not tailored advice for your business, and search platforms change constantly. We make no guarantee that following anything published here will produce a particular ranking or commercial result.

Client engagements

Any services we provide to clients are governed by a separate written agreement. Nothing on this site forms an offer or a contract, and case-study figures describe specific past engagements, not a promise of future performance.

Third-party links

Where we link to other websites, we do so for convenience. We don't control them and aren't responsible for their content or their handling of your data.

Liability

The site is provided “as is”. To the fullest extent permitted by law, we exclude liability for any loss arising from use of, or reliance on, this site. Nothing in these terms excludes liability that cannot be excluded under English law, including for fraud or for death or personal injury caused by negligence.

Privacy

How we handle personal data is set out in our privacy policy.

Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute relating to them.

Changes

We may update these terms from time to time; the date above shows the current version.